Sweet Dreams

Bringing the Casper vision to the Metro in Paris

What we did

The Challenge

Casper approached us with the challenge to raise awareness of the benefits of their mattress with young professional Parisians who are constantly on the go.

The Solution

Make the Casper brand synonymous with good sleep, with a witty OOH campaign across Paris Metro.

The Main Ads

We developed in close collaboration with the Casper in-house marketing and creative team the concept and design for their first OOH campaign in Paris within a period of 4 weeks. With the line “Cette Année, Je me couche de bonheur”, we created a witty wordplay that perfectly fits with the tradition of making New Year’s resolutions in the Christmas season. The copy was complemented with a clean and sleek visual design in line with the overall brand identity. The OOH campaign debuted in December 2017 and increased traffic to their website by 50%.

Supporting Ads

Project Credits

What we did