IAA - New Mobility World

Where Pioneers Meet and Innovation comes to Life

Innovators and Disruptors shaping the advancements of mobility

What we did

The Challenge

New Mobility World is working to bring together the most innovative minds in mobility to generate collaborations that will change the future of how the world gets around. We were asked to be a part of this movement and worked with them to build a wordpress based multilingual blog & informational website and search engine optimisation strategy to help create a buzz for the 2017 Conference.

The Solution

An engaging and easy-to-use blog that simultaneously worked as a call to action for the 2017 New Mobility World Conference happening in September. As well as outlined and executed on an SEO strategy that put them to the top 3 search results for their selected keywords.

The Blog

After UX/UI research and competitive analysis we designed a blog that made findability and readability a priority. By adding NMW branded tags we keep the user connected to the New Mobility World brand while also making article searching easy and understandable for the user. When developing the website we focused on creating an easy to follow hierarchy and easy to use back-end. Based on the NMW requirements we built a backend that followed a basic newest to oldest article structure with the added ability to make the most important articles stay live & featured until New Mobility World exchanged them or no longer needed featured articles.

Since our launch New Mobility World has gone from number 54 in search results to number 3 for their top keywords selection and have recruited over 160 speakers for the 2017 Conference. We are excited to be working with New Mobility World on the second iteration of the website that will share information regarding the details of the conference for attendees.