For the launch of Berlin-based jewelry designer Alina Abegg’s first major collection, “A cosmic escape,” we were asked to refine her brand’s visual identity and develop a new e-commerce site to make her iconic pieces available to an international audience.
2021
Lifestyle
Alina came to this collaboration with a clear creative vision. Together with our own research and team workshops, this focused starting point inspired us to experiment with a playful yet sophisticated brand refresh.
Knowing that the client’s target audience might not be digital natives, our end product – an easy-to-navigate site – puts Alina’s products front and centre. Through bold photography and expressive typography, we created a modern, editorial layout that allows users to discover Alina’s cosmic pieces in a playful yet easy way.
We developed an elevated art direction, featuring sleekly minimal lookbooks; revamped packaging in the brand’s signature pink, embellished with a hot-foil stamped logo; an editorial-inspired approach to social media; and custom animations for digital media. Overall, this helped the client to define her online aesthetic as equal parts sophisticated, bold, and fun.
We developed an elevated art direction, featuring sleekly minimal lookbooks; revamped packaging in the brand’s signature pink, embellished with a hot-foil stamped logo; an editorial-inspired approach to social media; and custom animations for digital media. Overall, this helped the client to define her online aesthetic as equal parts sophisticated, bold, and fun.
Working closely with renowned designer Filip Hodas, we delivered galactic, hyperrealistic 3D illustrations for Alina Abegg’s first collection “A cosmic escape.”
Working closely with renowned designer Filip Hodas, we delivered galactic, hyperrealistic 3D illustrations for Alina Abegg’s first collection “A cosmic escape.”
With a diverse, multi-generational audience in mind, we developed an engaging shopping experience hosted on Shopify and a sophisticated brand destination for Alina Abegg's jewellery line.
With a diverse, multi-generational audience in mind, we developed an engaging shopping experience hosted on Shopify and a sophisticated brand destination for Alina Abegg's jewellery line.
Since the website’s relaunch, Alina’s brand has caught the eye of several celebrities, media outlets and stockists – from SSENSE to Moda Operandi.