Adidas

To celebrate the 50th anniversary of the Berlin Marathon, Adidas launched a limited-edition collection spotlighting the Adizero Boston 12 and Adizero Pro 3 shoes. We were tasked with creating a campaign to amplify the collection’s unique blend of performance and heritage. Leading the concept, art direction, production, and post-production, we developed two distinct narratives: one celebrating the pure joy of running, and the other emphasizing the relentless drive for peak performance.