Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN

Celebrating 4 years of Partnership with Hugo Boss

Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN

Celebrating 4 years of Partnership with Hugo Boss

Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN

Celebrating 4 years of Partnership with Hugo Boss

Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN

Celebrating 4 years of Partnership with Hugo Boss

Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN

Celebrating 4 years of Partnership with Hugo Boss

Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN

Celebrating 4 years of Partnership with Hugo Boss

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Alina AbeggA cosmic shopping experience

For the launch of Berlin-based jewelry designer Alina Abegg’s first major collection, “A cosmic escape,” we were asked to refine her brand’s visual identity and develop a new e-commerce site to make her iconic pieces available to an international audience.

01 A bold, modern art direction

We developed an elevated art direction, featuring sleekly minimal lookbooks; revamped packaging in the brand’s signature pink, embellished with a hot-foil stamped logo; an editorial-inspired approach to social media; and custom animations for digital media. Overall, this helped the client to define her online aesthetic as equal parts sophisticated, bold, and fun.

Alina Abegg - A cosmic shopping experience
Alina Abegg - A cosmic shopping experience
Alina Abegg - A cosmic shopping experience
Alina Abegg - A cosmic shopping experience

02 Galactic, custom-made illustrations

Working closely with renowned designer Filip Hodas, we delivered galactic, hyperrealistic 3D illustrations for Alina Abegg’s first collection “A cosmic escape.”

Alina Abegg - A cosmic shopping experience
Alina Abegg - A cosmic shopping experience
Alina Abegg - A cosmic shopping experience

03 An exclusive online shopping experience

With a diverse, multi-generational audience in mind, we developed an engaging shopping experience hosted on Shopify and a sophisticated brand destination for Alina Abegg's jewellery line.

Alina Abegg - A cosmic shopping experience
Alina Abegg - A cosmic shopping experience

Outcome

Since the website’s relaunch, Alina’s brand has caught the eye of several celebrities, media outlets and stockists – from SSENSE to Moda Operandi. 

Alina Abegg - A cosmic shopping experience
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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