BumbleMaking the first move

For the American online dating app Bumble, we were asked to create a campaign for the German market to promote the app — where women make the first move — and its unique offering. From the beginning, we wanted this to be an inclusive campaign that reflected Berlin’s authentic and liberal approach towards dating. The idea was to street-cast singles and couples from Berlin's trendiest neighbourhoods and bring them into the studio to talk about their online dating experiences in a fun and relaxed atmosphere. These interviews, which were to be distributed via Instagram and TikTok, were accompanied by an authentic out-of-home campaign.