On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

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"Women’s World Cup Campaign"

Campaigns / Lifestyle
DFB – Brand Campaign "Kampagne zur Frauen-Weltmeisterschaft": Photo showing a female footballer in a German national team kit sitting with a football in a locker room x HY.AM Studios
The DFB approached us to create a Women's World Cup campaign for a broad audience. Our goal was to make the players relatable while building excitement around the tournament. We developed powerful visuals and messaging that highlighted the humanity of the team and the connection to the fans.
DFB – Brand Campaign "Kampagne zur Frauen-Weltmeisterschaft": Billboard showing the German women's national football team and Alexandra Popp x HY.AM Studios
DFB – Brand Campaign "Kampagne zur Frauen-Weltmeisterschaft": Photo showing a team of female footballers posing on a green field in front of a goal x HY.AM Studios
DFB – Brand Campaign "Kampagne zur Frauen-Weltmeisterschaft": Photo showing a team of female soccer players in uniform posing in front of a goal x HY.AM Studios
DFB – Brand Campaign "Kampagne zur Frauen-Weltmeisterschaft": Photo showing Alexandra Popp and a team huddle for the FIFA Women's World Cup 2023 x HY.AM Studios
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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