00-0000P0-000

branding / social media / e-commerce

FINN
A Sustainable Car Subscription Service

Munich-based start-up FINN was looking for a partner with branding and e-commerce expertise to help to position themselves as a green leader in subscription car services. By revamping their brand's visual identity and customer journey, we brought FINN one step closer to their brand promise: making reliable, sustainable mobility solutions accessible to all.

FINN - A sustainable car subscription service

01 A TRUST-WORTHY BRAND IMAGE

Bringing together the brand’s core values of reliability, simplicity and sustainability, we developed a confident brand story for the client and their product.

FINN - A sustainable car subscription service
FINN - A sustainable car subscription service
FINN - A sustainable car subscription service

02 A COHESIVE BRAND SYSTEM

We ideated and executed a new brand system for the client, inclusive of core definitions as well as basic brand identity and application guidelines, to assist with consistent, clear communication across all consumer touchpoints.

FINN - A sustainable car subscription service
FINN - A sustainable car subscription service
FINN - A sustainable car subscription service
FINN - A sustainable car subscription service

03 A CUSTOMISED USER JOURNEY

We developed a unique user journey for the client’s new website: a custom booking process that helps users find the perfect car for their needs and preferences, in just a few short minutes.

FINN - A sustainable car subscription service
FINN - A sustainable car subscription service

Outcome

This was one of our favourite projects in 2017. We loved the freedom and trust the client gave us, from concept to final product.

"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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