Munich-based start-up FINN was looking for a partner with branding and e-commerce expertise to help to position themselves as a green leader in subscription car services. By revamping their brand's visual identity and customer journey, we brought FINN one step closer to their brand promise: making reliable, sustainable mobility solutions accessible to all.
Bringing together the brand’s core values of reliability, simplicity and sustainability, we developed a confident brand story for the client and their product.
We ideated and executed a new brand system for the client, inclusive of core definitions as well as basic brand identity and application guidelines, to assist with consistent, clear communication across all consumer touchpoints.
We developed a unique user journey for the client’s new website: a custom booking process that helps users find the perfect car for their needs and preferences, in just a few short minutes.
This was one of our favourite projects in 2017. We loved the freedom and trust the client gave us, from concept to final product.
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