24-2702 HB 2401

Hugo Boss

"Hugo Collection"

Fashion
HUGO, the sister brand of BOSS, recognized the potential to connect with a younger, more progressive audience. Through a series of innovative, cross-channel campaigns, we crafted global ads that embodied the brand’s creativity and individuality. With a keen focus on platforms relevant to this audience, such as TikTok and in-game advertising within popular online games like Roblox, we ensured HUGO’s message resonated with the next generation of consumers.
HUGO BOSS - HUGO Collection Social & Display Ads
HUGO BOSS - HUGO Collection Social & Display Ads
HUGO BOSS - HUGO Collection Social & Display Ads
HUGO BOSS - HUGO Collection Social & Display Ads
HUGO BOSS - HUGO Collection Social & Display Ads
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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