24-2702 HB 2401

Hugo Boss

"Hugo Collection"

Fashion / Social Media
HUGO, the sister brand of BOSS, recognized the potential to connect with a younger, more progressive audience. Through a series of innovative, cross-channel campaigns, we crafted global ads that embodied the brand’s creativity and individuality. With a keen focus on platforms relevant to this audience, such as TikTok and in-game advertising within popular online games like Roblox, we ensured HUGO’s message resonated with the next generation of consumers.
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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