On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

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Hugo Boss

"Hugo Collection"

Fashion / Social Media
HUGO, the sister brand of BOSS, recognized the potential to connect with a younger, more progressive audience. Through a series of innovative, cross-channel campaigns, we crafted global ads that embodied the brand’s creativity and individuality. With a keen focus on platforms relevant to this audience, such as TikTok and in-game advertising within popular online games like Roblox, we ensured HUGO’s message resonated with the next generation of consumers.
Hugo Boss – Brand Design "Hugo Collection": Photo showing a person wearing a blue HUGO jacket with white lettering, with the HUGO logo displayed on the left x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Photo showing a woman with blonde hair and a man with brown hair wearing denim and blue jackets against a blue background x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Billboard showing two young women in denim outfits posing with the HUGO logo x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Photo showing a person wearing a black hoodie with a blue flower logo and futuristic sunglasses x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Photo showing a woman in a black dress holding a vintage camera, with a vintage TV screen displaying her face x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Photo showing a man with curly hair wearing a black denim jacket with a sherpa collar against a red, textured background x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Photo showing a man and woman posing against a red background x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Photo showing a man with curly hair wearing a black jacket and t-shirt with a graphic print, sitting on a chair against a red textured background x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Photo showing a grid of social media and display ads featuring models in Hugo clothing x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Photo showing a young man in a black suit and sneakers sitting on a bench against a red background x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Photo showing a young man holding a video camera, wearing a grey blazer and white shorts, with "HUGO GO" hearts and social media icons on a red background x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Photo showing a model in a white suit holding a pink heart against a red background with "HUGO" text overlays x HY.AM Studios
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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