mint & berry by ZalandoThe world needs more romance

01 A vibrant digital experience

With the immersive microsite and its shoppable campaign lookbook, we created an engaging digital brand experience.

The expressive micro-animations and the dynamic background that changes colours as you scroll have helped to translate the abstract themes of love and empathy into a compelling visual language.

02 Automated integration of user generated content

We developed an automated social media integration for the microsite to display the audience's campaign engagement on Instagram, filtered by specific hashtags.

03 Daily audience engagement

Our costum-developed sweepstake module invited audiences from across mint & berry’s channels to win a unique prize every day for 14 days.

Outcome

Under tight deadlines, we successfully translated the emotional themes of the campaign into a vibrant digital brand experience, resulting in the collection selling out fast and strong audience engagement on Instagram.

In the end, mint & berry were so pleased with the results that our partnership has continued as the digital lead agency for all of Zalando’s private labels (zlabels).