00-0000P0-000
branding / social media / e-commerce
CREATIVE HELP SERVICES
SINCE 2017
© 2024
01 Visualising the phenomenon
To position football as an all-encompassing phenomenon, we combined and juxtaposed images of famous football players and stadiums with those of rappers and local influencers – evoking the gritty spirit of Berlin streets.
02 A young, authentic look
After incorporating the client’s brand codes, we enhanced the design with a vibrant rose colour and eye-catching graphics. Opting for a sophisticated yet raw editorial approach, we also edited, modified and remixed the original Nike campaign images.
03 Mobile-first UX
After gaining valuable insights into target users, we focused on delivering a mobile-first, shoppable lookbook – which was later adapted for desktop.
04 An Immersive Shopping Experience
We created a seamless online shopping experience enabling the user to browse hundreds of items without leaving the campaign micro-site. Simple and clutter-free product modals and an easy-to-use navigation further fostered a frictionless user experience.
Outcome
By designing an edgy lookbook, we were able to inspire thousands of football lovers to create their own style while driving company sales and generating widespread exposure for local celebrities.
de
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@2k24