PESO

Peso, a leading streetwear brand founded by Justin Fuchs in 2016, is known for its exclusive, limited-edition drops and a dedicated community of fans. As part of their digital relaunch, we not only redesigned their online shop but also refined their visual identity and art direction, ensuring a cohesive, bold aesthetic throughout the user experience. The result is a sleek, mobile-first website with an editorially-inspired layout that highlights Peso’s unique collections and strengthens engagement with their growing audience