Having begun work on the client’s new website, we came to the Sheru product launch armed with a deep knowledge about Walter Knoll and its complex target groups. Through a series of creative workshops, we then crafted a key idea for the launch campaign. Carefully aligned with their core values, this guiding concept – ‘the essence of excellence’ – became the campaign’s Northern Star.

Centred around the design team EOOS’s minimalist vision and Sheru’s high-quality materials, we crafted a digital-first product launch. Introducing both the new chair and the new brand direction, the campaign put a modern spin on the client’s time-honoured dedication to excellence and craftsmanship.

Find out how we supported Walter Knoll with the digital product launch of Sheru. HY.AM STUDIOS are experts in online marketing.

Walter Knoll - The essence of excellence – HY.AM STUDIOS

The essence of excellence

To identify and attract new audiences, we put together a comprehensive communication strategy and media plan for all digital platforms. This included the creation and placement of all content and ads, as well as weekly performance evaluations.

We created an entirely new art direction, bringing the product to life through immersive 3D and CGI content with an unparalleled level of detail.

We first built excitement for and then launched the client’s new website, complete with a custom video reveal of Sheru and a showcase of the chair’s history and features.

We developed a custom 3D model viewer, allowing mobile users to explore Sheru through a vivid, 360-degree experience. In addition, we composed a complete custom soundtrack for all video materials. 

From start to finish, we produced a short film about the creation process of the chair, and the collaboration between its designers – the Austrian design trio EOOS – and Walter Knoll. 

Sheru was one of the most successful product launches in Walter Knoll’s long history. The campaign also helped to establish the company as a digitally innovative and contemporary premium furniture brand.

Walter KnollThe essence of excellence

01 A 360-degree communication strategy

02 A new bold look

03 A new, high-performance microsite

04 An engaging, multimedia experience

05 An authentic ‘making-of’ film

outcome

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