20-2305 WK 2001

Walter Knoll

"The essence of excellence"

Digital Experience / Lifestyle
When the time came to launch their new Sheru shell chair, German furniture icon Water Knoll was in a bind. Normally, new products debut – and gain traction – at furniture fairs. Due to the pandemic, however, the company instead needed a digital launch campaign geared towards a younger, affluent audience. As the client’s lead digital agency, we stepped up to the challenge.
Walter Knoll – Brand Design, E-Commerce, Experience Design "The essence of excellence": Photo showing a close-up of a textured burgundy fabric curving around a dark blue upholstered chair x HY.AM Studios
Walter Knoll – Brand Design, E-Commerce, Experience Design "The essence of excellence": Photo showing a close-up of dark red textured fabric with soft lighting x HY.AM Studios
Walter Knoll – Brand Design, E-Commerce, Experience Design "The essence of excellence": Photo showing a man in glasses examining a roll of dark green fabric in a warehouse filled with rolls of material x HY.AM Studios
Walter Knoll – Brand Design, E-Commerce, Experience Design "The essence of excellence": Graphic showing the quote "We love the strange, the paradox and the spontaneous x HY.AM Studios
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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