20-2707 HB 2001

Hugo Boss

"An augmented approach to eyewear"

Social Media / Fashion / 2020
Für HUGOs ersten Augmented Reality Filter auf Instagram haben wir ein anspruchsvolles und zugleich spielerisches AR-Erlebnis geschaffen - basierend auf der neuen Sonnenbrillenkollektion der Marke. Um HUGO mit dieser Kampagne ein breiteres Publikum zu erschließen, haben wir außerdem eine Reihe von begleitenden Social Ads entwickelt, in denen der Sänger Liam Payne die Hauptrolle spielt.
Hugo Boss – Brand Design "An augmented approach to eyewear": Photo showing a woman with curly hair wearing oversized pink sunglasses and a plaid blazer x HY.AM Studios
Hugo Boss – Brand Design "An augmented approach to eyewear": Photo showing a woman with curly hair leaning on a man, both wearing sunglasses x HY.AM Studios
Hugo Boss – Brand Design "An augmented approach to eyewear": Photo showing a man wearing black-rimmed glasses and a black jacket, holding sunglasses above his head x HY.AM Studios
Hugo Boss – Brand Design "An augmented approach to eyewear": Screenshot showing a collage of social media posts featuring Hugo Boss eyewear and models x HY.AM Studios
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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