00-0000P0-000

branding / social media / e-commerce

Yorck Kinogruppe
A digital home for Berlin Film lovers.

For over 40 years, Berlin-based cinema franchise Yorck has been a refuge for the city’s film lovers. In each of its fourteen locations, the group brings the best movies from across the world to Berlin audiences. To further establish Yorck as the city’s go-to destination for arthouse films, we created a stunning yet functional mobile-first website, featuring an editorially-inspired layout and state-of-the-art booking process – to help spotlight the latest releases and their showtimes in Yorck’s various cinemas.

01 A bold new design

We took Yorck in a new, aspirational brand direction, with a stunning art direction and bold typography paired with bright, bold colours – keeping usability and customer satisfaction front-of-mind.

02 A fresh layout

Redesigning the entire architecture of the website from scratch, we introduced an intuitive navigation concept with a fresh site layout, allowing visitors to easily browse the latest blockbusters, discover new indie films, and find screening times for their nearest cinema.

03 A dynamic cms system

For the website’s backend, we implemented a streamlined, dynamic CMS system significantly reducing lead times for most internal tasks.

04 A seamless booking experience

We developed a fast and simple purchase journey, in which visitors can easily book tickets in under a minute – and sometimes even faster.

Outcome

This was one of our favourite projects in 2017. We loved the freedom and trust the client gave us, from concept to final product.

"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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