Branding Agency Berlin
Branding Agency Berlin

Branding

Our work as a branding agency in Berlin - leveraging the potential of brand equity

Your brand is your promise to your customers. Through building a strong brand equity, where consumers hold strong, unique and favourable brand associations in memory, consumers know what to expect from your brand and are able to differentiate your brand from those of your competitors.

As a leading branding agency in Berlin, we have supported numerous companies, big and small, to leverage the potential of brand equity and build strong brands. We help you shape the impression that pops into your customers’ minds when they think of your brand: by identifying brand image components which collectively contain the meaning of your brand for consumers, such as your name, logo, slogan or website design. What your customers say about your brand is the reality. Their perception is based on the feeling they have when interacting with your brand. It is everything they think they know about your offering — both factual and experiential.

Branding

Sticking out from the crowd

As a branding agency we build brand experiences that stick out from the crowd. From a new brand name, a compelling logo which is the foundation of your brand, specific corporate colours that will be associated with your company, a state-of-the-art website that clearly describes what you are best at and packaging to promotional materials — our branding agency helps you communicate what you stand for and build a brand that resonates with consumers and builds a strong and favourable brand image.

Combining brand strategy with digital strategy and user research allows us to find a brand’s true potential. As a leading branding agency in Berlin, we aim to turn this potential into experiences that your audience will love.

The visual elements of your brand will be applied by our branding agency team across every marketing tool you use, from advertising, signages, store displays and mailings to shopping bags.

Clearly communicating and delivering on your promises

Our work as a branding agency entails helping you identify what your customers love most about your business. We think about the key messages you want to communicate about your brand and turn them into memorable taglines that capture the personality of your brand and help build strong brand equity. Finally, we make sure that all the visual elements of your brand match the message you are going to reach your audience with.

Branding

Our services as a branding agency include:

Brand Strategy

In collaboration with all stakeholders, we discover insights and opportunities of your brand in order to then develop a strategy that helps define the identity of your products and services. As a branding agency, we’re experts in researching your target audience, competitive environment and USPs to help you create a brand strategy that will stick out from the crowd. By defining your purpose and desired emotional impact, we create a unique position for your offering that builds strong, unique and favourable brand associations for your brand in the minds of consumers.

Identity Design

Having a strong visual identity is imperative to any efforts to leverage the potential of a strong brand equity. As a branding agency, we hence create unique visual and verbal identities for all audiences across every touchpoint. The identities that our branding agency develops are a visual expression of your brand’s personality and clearly communicate with the customer. With the visual components and style guidelines we design for your company, we make sure that your brand’s image is cohesive and consistent at all touchpoints.

Art Direction

To us, art direction is the concept and the decisions around your entire product. As a branding agency, we design the visual appearance of your product and define how it communicates, stimulates moods, contrasts features and emotionally resonates with your target audience. The art directors of our branding agency unify your brand’s vision and make sure your brand’s desired image and message is conveyed to your users in a powerful and captivating way.

Physical Evidence

A common fallacy in the world of branding agencies is the sole focus on virtual brand elements. In differing from this, we design and build compelling branded environments that exist in the physical world as well as in the virtual worlds. Leveraging the effect of the physical structure and organisation of space enables us as a branding agency to deliver your key messages, identity attributes and brand personality. We transform your brand identity into exclusive, authentic and interactive tangible touchpoints that burst engagement and sales.